Meetings, Incentives, Conventions & Exhibitions (ITE)

Course Description

On completion of the module, student should be able to:

1. Differentiate types of MICE events, their features and purposes
2. Plan and develop event programme
3. Prepare budget
4. Coordinate MICE marketing activities
5. Coordinate MICE logistics
6. Develop risk management plans
7. Handle post-MICE event activities

Learning hours: 140 hours（80-theory, 60-practical）

Certification – ISQ Module Certificate

Course Outline

1. Develop knowledge of MICE industry
2. Plan and develop MICE programme
3. Coordinate booking requirements
4. Prepare MICE event budget
5. Coordinate marketing activities
6. Coordinate logistical activities
7. Develop risk management plan
8. Perform post-event activities

– There will be online quizzes for every chapter.

– Students are required to pass the end of module on-site exam in order to attain the ISQ module certificate.

– ISQ Module Certificate is stackable to attain an advanced certification.